It is an undeniable fact that the growing popularity of the social media websites like Facebook has radically changed the conventional online business arena. The social media platforms that were originally meant for socializing and making new connections have now become a vital marketing tool for online business owners. Both small business owners who have had a fair success at running their business through e-commerce portals and blog shops as well the new and aspiring online business owners are going the social media way to tap the immense business potentials offered by a Facebook Shop. These shops not only help the businesses to get a lot of ‘likes’ but also it offers them the perfect platform to reach to hoards of eager online shoppers in a better way.
The advantages of setting up a shop on social media site like Facebook
The online shops on social media platform can help you take your business marketing and promotion to a different level altogether. The people who are following you or like your business page can recommend your services and product to others and encourage them to interact with you and keep abreast with your daily activities. All these can greatly help you sell online in a better way and to a larger audience.
One of the biggest advantages of setting up a shop on Facebook is that it allows you to connect with the customer in a better way. Even the shoppers feel more involved in it as it allows them to post their comments and when you reply to their comment it gives an impression that you consider their opinion important. This, in turn, encourages repeat purchase. The best thing is the interaction that can happen in real time.
With millions of subscribers around the world, having a store on such platform would help you to reach out a large number of potential customers globally. Thus it helps people expand their business operation and sell online to the international audience.
Another significant benefit of a Facebook store is that it is easy to set-up. If you are a first time user and have to prior experience of social media, it would be best advised to hire the services of professionals who would not only help you set up your shop but also use their expertise and experience to make your shop more user-friendly. The experienced professionals can help you get your Facebook shop up and running within minutes.
Marketing research reports suggest that entrepreneurs who set up a store on social media platforms like Facebook can enjoy an increase of 72% increase in their web traffic inflow. These shops also increase the chances of businesses acquiring new customers by up to 59%. These online shops hold greater significance for small and medium-sized business owners as it helps them reduce their marketing cost by up to 58%. When it comes to finding the best leads for your business, a Facebook shop increases your chances of locating them with better accuracy than any other marketing tools. With such amazing benefits, there is no point in sitting down idle and waiting for your business to grow on its own, give it a go now and watch your business grow to unimaginable levels.
Author: Jenny Jonson